Clicks of the trade
Thu 07 May 2015
There is no doubt that the internet has changed the way people buy homes – just like it has changed the way we buy many things. 95% of UK residents have bought goods or services online and for many people, the internet is undoubtedly the first port of call when they are looking for a new house.
Whether they have seen a ‘For Sale’ sign and go online for more details or are simply browsing portals, many people pursue their dream home online. You only have to look at the strength of Rightmove and Zoopla, which both attract millions of page views every day, to see how important the internet has become to home buyers.
Of course, it is a sign of a good estate agent that not all properties even make it online. Green & Co frequently sells properties by speaking directly with waiting buyers before the listing has even gone live, and this is one of many reasons we consistently sell more properties than any other local agent.
However, if you’re looking to sell your property, it is important to understand this online shift. More importantly, your estate agent of choice must have the right platforms and approach to take advantage of it. Because if they don’t, you could be missing out on potential buyers.
Here are just some of the ways in which Green & Co stays ahead of the game when it comes to marketing your home online:
Picking the right portals
Green & Co lists all properties for sale or rent on Rightmove, Zoopla and PrimeLocation, which we believe gives the best possible chance of being seen online by browsers (as long as it doesn’t sell immediately of course). When you consider that 85 per cent of all our enquiries from potential buyers last year came from either Rightmove or Zoopla, there is no better place to be listed.
Be mobile ready
It is no longer enough for your estate agent to simply list properties on its website. More people browse the internet on mobile and tablet devices than on desktop or laptop computers, which is why we have made sure our website is fully responsive for mobile devices. If your chosen agent’s website is not mobile ready, your buyers could be turning off before they’ve even seen your listing.
Portals like Rightmove and Zoopla offer a wealth of data to estate agents including comprehensive analysis on who is viewing your listing, what else they have viewed and whether they came back to view it later. It still amazes me how many agents do not share this information with vendors or use it to improve your chances of finding the right buyer.
We’re a social bunch
Our Facebook and Twitter pages are not awash with properties for sale, but instead we have tried to reflect our position in the heart of the local community by creating a page for local people, with local news, events and things to do. This has enabled us to build a community of local people who could all be potential buyers of your home today or in the future, and we also give tips, hints and advice for those selling their home.
You’ve got email
Too many estate agents still send out mass emails to thousands of addresses with no regard for what their buyers are looking for. As a vendor there is nothing more frustrating – why would anybody be interested in your home if it’s out their budget, in the wrong area or doesn’t have the garage they need? Our dedicated Customer Relationship Team take the time to build individual email campaigns which are specifically targeted only to relevant buyers based on specified criteria.
Paul Ivens, Director