Looking to sell? Look for recurring signs
Fri 20 Jan 2017
Those looking to sell their home will have the best chance of securing a buyer – and at closer to the asking price – if they choose estate agents with the higher share of the local housing market, according to consumer group the HomeOwners’ Alliance (HOA).
Research from the HOA suggests that agents in the top third in terms of market share in their area have a 61 per cent success rate of selling properties on their books, compared to just 53 per cent for agents in the bottom third.
The advice from the HOA, which champions, supports and serves Britain's 17 million homeowners is, to instruct estate agents with the largest share of the local market - even if that means ignoring big national brands.
Paul Ivens, director at local estate agency, says it another vote of confidence in support of trusted, local agents.
He adds: “We are all aware of the growth of online estate agents but these findings back up what we have always said; that there is no substitute for local insight.
“National brands, whether they are online or not, simply cannot offer the same guidance on local streets, local property types and any recurring issues that may be faced when buying or selling in certain areas. And of course with a local high street this is also backed up by a personal service, with expert guidance right up until completion.
“You can view how many properties are available for sale by any given estate agency office on websites such as Rightmove and Zoopla – and it goes without saying that if agents are not listing your property on these sites they are doing you a disservice.
“But one of the best things you can do is simply look out for ‘for sale’ signs. You will soon start to recognise who the locally-dominant agents are in your community - and who you should be asking for a valuation.”