What your agent should be telling you
Thu 01 Oct 2015
WHAT YOUR AGENT SHOULD BE TELLING YOU
When it comes to selling your home, the most important decision you can make it to choose the right estate agent. Paul Ivens, director of local expert agents Green & Co, looks at what you should be looking for – and what you can expect from a trusted agent.
With so much choice on offer, it can be a daunting decision when you first come to choose an estate agent. Some people prefer to look at what signs are most prominent, others go with personal recommendations. Whatever you do, don’t just go on price - our advice is always to arrange a market appraisal from two or three agents because the only way you can compare agents is by inviting them into your home and understanding what they can offer.
One of the biggest differences between a good estate and a poor one is in the level of information they provide – whether that is at the initial market appraisal, once your home goes on the market or if your property is struggling to attract a buyer.
There is a wealth of information available to agents but unfortunately too many do not take the time to analyse it and - most importantly - share it with you, the customer. And that could mean you’re missing out on potential buyers.
Here are some examples. If you’re missing out, ask your agent why.
Market appraisal – from detailed reports on what else has sold in your area (and for how much), to information about how they will market your home, a market appraisal is so much more than a valuation. For example, ask the valuer what happens if your home doesn’t sell in the first four weeks. A good agent should be able to suggest ways to drive interest, like changing the main photo or updating online descriptions.
Previous viewers – can your agent tell you about the people who have already viewed your home and what they eventually went on to buy? If they went on to buy a completely different style of property, it could be that your marketing is appealing to the wrong target market. If they bought something very similar, you need to be more competitive.
Your brochures – you should be given a breakdown of how many people have asked for your property details and how many were sent out through the agent’s mailing list. If your home was included on an email, how many people clicked through? You shouldn’t need to ask for this information, a good agent should be keeping you up to date.
Online analysis – agents has access to a host of detailed information from online property portals like Rightmove, but very few take the time to tell their customers what it means for their home. Green & Co’s dedicated Customer Relationship Team does just that and the response from our customers is overwhelmingly positive.
For more information visit www.green-property.com.