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Clicks of the trade

Thu 07 May 2015


There is no doubt that the internet has changed the way people buy homes – just like it has changed the way we buy many things. 95% of UK residents have bought goods or services online and for many people, the internet is undoubtedly the first port of call when they are looking for a new house.

Whether they have seen a ‘For Sale’ sign and go online for more details or are simply browsing portals, many people pursue their dream home online. You only have to look at the strength of Rightmove and Zoopla, which both attract millions of page views every day, to see how important the internet has become to home buyers.

Of course, it is a sign of a good estate agent that not all properties even make it online. Green & Co frequently sells properties by speaking directly with waiting buyers before the listing has even gone live, and this is one of many reasons we consistently sell more properties than any other local agent.

However, if you’re looking to sell your property, it is important to understand this online shift. More importantly, your estate agent of choice must have the right platforms and approach to take advantage of it. Because if they don’t, you could be missing out on potential buyers.

Here are just some of the ways in which Green & Co stays ahead of the game when it comes to marketing your home online:

Picking the right portals

Green & Co lists all properties for sale or rent on Rightmove, Zoopla and PrimeLocation, which we believe gives the best possible chance of being seen online by browsers (as long as it doesn’t sell immediately of course). When you consider that 85 per cent of all our enquiries from potential buyers last year came from either Rightmove or Zoopla, there is no better place to be listed.

Be mobile ready

It is no longer enough for your estate agent to simply list properties on its website. More people browse the internet on mobile and tablet devices than on desktop or laptop computers, which is why we have made sure our website is fully responsive for mobile devices. If your chosen agent’s website is not mobile ready, your buyers could be turning off before they’ve even seen your listing.

Analyse results

Portals like Rightmove and Zoopla offer a wealth of data to estate agents including comprehensive analysis on who is viewing your listing, what else they have viewed and whether they came back to view it later. It still amazes me how many agents do not share this information with vendors or use it to improve your chances of finding the right buyer.

We’re a social bunch           

Our Facebook and Twitter pages are not awash with properties for sale, but instead we have tried to reflect our position in the heart of the local community by creating a page for local people, with local news, events and things to do. This has enabled us to build a community of local people who could all be potential buyers of your home today or in the future, and we also give tips, hints and advice for those selling their home.

You’ve got email

Too many estate agents still send out mass emails to thousands of addresses with no regard for what their buyers are looking for. As a vendor there is nothing more frustrating – why would anybody be interested in your home if it’s out their budget, in the wrong area or doesn’t have the garage they need? Our dedicated Customer Relationship Team take the time to build individual email campaigns which are specifically targeted only to relevant buyers based on specified criteria.

Paul Ivens, Director

News Archive

September 2018

Vacancy - Lettings Negotiator

June 2018

Vacancy - Lettings Administrator

Getting ready for the games

April 2018

Meeting new energy efficiency standards for rental properties

March 2018

New lettings Regional Manager

January 2018

Act now to secure your move in 2018

October 2017

Taking the stress out of selling?

Why Claire's running 100 miles for charity

September 2017

Best Estate Agent Guide 2018

New Propertymark TV advert campaign

21 day promise for local landlords

August 2017

Office refurbishments complete

July 2017

Green & Company in the community

Tamworth school gets set for charity dash

June 2017

Vacancy - Weekend Property Consultant at our Four Oaks office.

Vacancy - Marketing Consultant/Valuer

May 2017

Vesey's volunteers ready for Community Games

Celebrating 25 years in business


Red Nose Day donation

April 2017

Join us at the Landlord Investment Show

Easter opening hours

Getting set for the Games

March 2017

Enhanced auction service

Our Red Nose Day pledge

No fees for lucky Green & Company vendors


New look Boldmere office now open


February 2017

Happy retirement to Linda Pelham

Trainee Negotiator Vacancy

Office refurbishments progressing

Just rewards for Green & Company Financial Services

January 2017

Looking to sell? Look for recurring signs

Grab a chance to sell your home for FREE!

December 2016

Christmas opening hours

A new look for a familiar name

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Part time Property Consultant position

November 2016

Green & Co joins Boldmere switch on

Take advantage of Christmas browsers

October 2016

Help to Buy update

September 2016

Local market remains strong as high street agents dominate

August 2016

More promising signs from local market


July 2016

Good news for mortgage seekers

Green & Co in the community

Vesey's volunteers ready for Community Games

June 2016

Brexit: What does it mean for the local property market?

New manager at Green & Co Erdington

Sutton success in Green & Co awards

More sold signs than any other agent

May 2016

Bank Holiday Opening Hours

Green & Co gets set for the Games

Green & Co success shows local buoyant market

April 2016

Bank Holiday Opening Hours

New Instruction Record!

Record number of offers this week

Looking for a career in Estate Agency?

Top performers qualify for a Mini

January 2016

Green & Co Spread a Little New Year Joy to Two Vendors

Do you know how much your house is worth?


December 2015

Green & Co offers vendors a chance to have their fee waived this December

Green & Co promotes a safer school run in Sutton Coldfield and Castle Bromwich

November 2015




October 2015

Preparing your home for a viewing

Preparing your home for a viewing

Focus on Walmley

EPCs added expense or essential information?

Meet the Property Management Team

Thinking of Buying? Think finances first

What your agent should be telling you

September 2015


Investing in local agents

August 2015

Focus on Four Oaks

Selling a home in the digital age

What does rent guarantee really mean?

G&Co Financial Services switches to Stonebridge

Let Greens answer your property posers

Getting in the spirit of the Community Games

July 2015

Abbey School supports sporting legacy

Success on home turf

Sutton branch claims lettings crown

Rugby club donation will support a sporting legacy

June 2015

Sutton claims Green & Co branch of the year

May 2015

More sold signs in Sutton Coldfield - again!

Exceeding Expectations

Support a sporting legacy

Clicks of the trade

High street rules

Gearing up for the Games

April 2015

Top of the shops in Tamworth

Drayton Manor prize

March 2015

Easter opening hours

Budget 2015: Reaction

Record breakers

Home fixture for Green & Co

February 2015

You're on the market - but who's viewing?

Sutton Coldfield Games set to return

Buying a home in Winter

Green & Co speaks to BBC online

Selling your home? Five reasons to choose Green & Co

A new approach to customer relations

Thinking of buying? Think finances first

Sutton Coldfield Sports Awards 2014

January 2015

Branch of the Month for Great Barr Lettings team

Clarification at last for HS2 neighbours

Is the stamp duty reform good for Sutton Coldfield homebuyers?

And ahead to 2015, a year of planning and politics

We look back at 2014, another positive year in the property market

Got an event in 2015? Let Green & Co know!

December 2014

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Stamp Duty Calculator

Stamp Duty Changes

October 2014

Colron Juniors in Winning Partnership with Green & Co

August 2014

Our new "for sale" boards

July 2014

Sutton Coldfield Community Games

June 2014

The Local Property Market

May 2014

Latest News

April 2014

Sutton Coldfield Community Games

Green and Co

March 2014

And the winner is………….

The local property market - March

February 2014

Sales are on the up.

Our first completion using the Help to buy 2 scheme!!

Latest News

January 2014

Looking for a mortgage?

Looking to rent out your house?

Most estate agents expect Help to Buy to boost sales by up to 30%.

Latest News

Help to Buy drives further expansion

2014 kicks off!

December 2013

Green and Co Tamworth `Fees For Free winner`


An unusual December!

Are there still buyers around at Christmas?

Christmas Deliveries!

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November 2013

Help to Buy 2

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October 2013

Home to Buy 2

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The Local Property Market – September

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September 2013

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August 2013

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Another winner

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James wins again......

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July 2013

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Leading the way

June 2013

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Emma Takes top spot again

Still leading the way

May 2013

Making History

Congratulations to James

Wow what a month!

April 2013

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Green and Co continue to outsell their competitors

Green and Co let more property

March 2013

The local property market improving?

House sales leap up as cash is king

Help to Buy Scheme

Another success story from our Auction Dept

James Longden top Negotiator

Green and Co outsell their competition

July 2012

Better homes for Britain

First-time buyers